As we work, we are guided by the question: how is this serving the user? Successful products are not created by chasing trends. They are purposefully designed to solve a problem for a person.
It’s normal to encounter obstructions on the road from discovery to launch such as subjectivity around design or uncertainty in purpose. We’ve honed our instincts for recognizing and working through these obstacles.
We embrace the chance for assumptions to be invalidated (or validated!) by real results. Technology has made experimentation and continual improvement possible like never before. The way we build allows us to see how well a product is working and how it could be improved.